Thursday 14 May 2009

Manual For A Well Run Jewelry Booth

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JEWELRY BUSINESS
the best on the net


Try the link above


Once you have everything clear in your mind a jewelry booth business becomes a pleasure. Too often there is too much vagueness about how to go about certain aspects of running a stall which just add stress and anxiety. Let's face it, most of us just want to create. But to continue to feed our artistic bent we also need to make an income from our designs.



We need to begin by having all our paperwork in place. This means covering issues such as insurance for fairs, a business license for our particular state and sales tax regulations. Once these have been formalised, they are not very time consuming at all. But they will never simply resolve themselves without some real initial effort on our own part.



Then we must think through how to price our jewelry effectively. This can actually be fun once you get the bug. All the prices can be completely different depending on the show and the expected clientele. We need to think about the perceived value of our creations. That means we may have unpriced top of the range, completely unique, items and also cheap impulse buys.



Which leads us on to the importance of display. Various ranges are better grouped together so the customer does not have to spend an age seeking out what they want. Where and how the displays, along with highlighting with light effects are issues to consider for your jewelry booth. If it is a large stall, you need to consider how the eye will be drawn around the numerous contents. [Author: Sara Mayes]

Saturday 18 April 2009

A Jewelry Business

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JEWELRY BUSINESS
the best on the net


Try the link above



A good jewelry business plan is essential to the success of anyone think about setting up a jewelry booth, jewelry shop or just selling via the internet. Decent jewelry business software should not be overlooked either.

I am an enthusiastic jewelry maker but marketing and business practices are not my forte. I love the design and artistic side of creating quality jewelry and love to chat with friends and associates about various methods and techniques. That's what I personally enjoy, but I realized that it wasn't enough if I actually wanted to sell my products and turn a profit.

That's where my sister-in-law came in. She showed me how to evaluate a jewelry business. As a fellow jewelry business friend, I was interested in what she had to say. Her business was turning over four times what mine was doing. We'd both started at around the same time, give or take a month or two, our jewelry was fairly similar and I had no less enthusiasm than she did. She showed me the blueprint she was working from, but also demonstrated to me key points to look out for if I wanted to purchase a jewelry paradigm.

There is plenty of information to be had on the actual art of creating great jewelry, but tips in a commercial sense are hard to come by. So my ears pricked up. This is what she told me to look for:

It sounds obvious, but make sure the jewelry business guide has an extensive general introduction on how to set up a jewelry business and what the market is looking for in terms of booth, shop and internet selling. You simply must know which market you should be trying to sell your own designs and creations into. As I've already alluded to, it's fantastic to be creative and have wonderful ideas and skills, but if you want to make jewelry making more than just a hobby, you can't ignore what people actually want to buy and what price they are prepared to pay for different merchandise.

Ensure the guide covers both selling online and also via stores, whether they be temporary (jewelry shows and fairs) or permanent.

The plan should fully understand and explain the relationships between costs, turnover and profit. If, like me, you are not a financial wizard, this should be clearly explained and relate directly to a jewelry business.

Look for personal examples. There is nothing to help you learn better than real life examples of going from making a loss to making a profit. A good plan should include mistakes made and lessons learned by the author. There is no substitute for personal experience, rather than theoretical pontificating.

Make sure the plan gives good advice on how to present your stall, booth or website. Presentation is crucial in the jewelry business.

Your plan should also cover all tax implications and how to keep records acceptable to the IRS. Also covered should be cash flow forecasting and how to negotiate with suppliers, show organizers and web-site designers. Useful tips on how to promote a web-site would also be advisable.

You should also learn about business licenses and insurance. They may not sound that interesting, but are, nonetheless, vital to sustaining a healthy business.

In effect, find a jewelry business plan that takes all the hassle out of the business side of things and leaves you free to do what you are most interested in: making great hand-crafted jewelry.

Jewelry Booth Business

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START YOUR OWN JEWELRY BOOTH


Try the link above to start your own jewelry booth.


Starting your own jewelry booth has never been more straightforward. Most other jewelry booth owners will become a pal very quickly. It is a great business to be in because people involved in jewelry creation are normally passionate about their subject – jewelry.

Hopefully that is not always at the expense of running a profitable jewelry booth. If you are interested in running a jewelry booth, you too will need to be pragmatic about how to make it a successful venture.


Often a great product will sell itself and in jewelry design in particular there are no end of examples of this. Not to mention the fact that most jewelry products are indeed excellent and will appeal to someone. But you still need to know how to sell your product. Think about an art gallery. You are not always immediately taken by a particular painting.


Then the owner comes and chats to you. She explains to you what the picture is depicting, what techniques have been employed and how to view it in the best position and light. All of a sudden that painting may, just may, take on a whole different perspective for you. You like it and want it. It is the same for selling something as individual as jewelry. To continue with the analogy, the way the art gallery is set out and the pictures displayed is absolutely critical. It is exactly the same for jewelry booths. And don't start thinking it is different because there are more restrictions with a jewelry booth. A gallery selling artwork for thousands of dollars will need to be paying very high rental in minimum space to get into exclusive areas to attract the right clientele.


They have exactly the same restrictions on space as does someone operating a jewelry booth. How to advertise, market and sell at the point of sale are all very similar. A very close resemblance comes in the form of how the items are sold. It is normally a very one-to-one affair. So how you project yourself is important but even more critical is how you evaluate and respond to your potential customer's thinking, views and feelings. Never try and be something you are not.


In all walks of life, people with diametrically opposed personalties can do and do do equally well in their chosen field. So selling jewelry from a booth is no different. Let's face it; if you want to carry on designing and creating jewelry, you need to be able to sell it. It so often is not a case of the design and execution being bad, it is just about how it is promoted on a jewelry booth or on the internet.


With the right guidance, anyone can work out the best pitches for their temporary store. They can learn how to display. They can discover unknown skills in the art of selling their very individual creations. They can find out how to keep proper accounts, how to market on the internet, how to brand and how to keep in touch with loyal customers. Sure, it is fine to be a jewelry Leonardo, but even the great Da Vinci himself had to have money coming in to fund his new ideas. Make sure you do the same with a jewelry booth business.